Visual Explanation - Project 3

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Photo Realistic - Photo Decision

Cupcakes!
Hopefully, I'll have time for a process of three separate cupcakes, but if not, I may just finish the first whole one.

Visual Explanation Project Statement

The Project Statement

1. Background

What is the background for this intervention? Why are you doing it?

I am doing this visual explanation illustration to accompany an article that is featured on The Nest's website, called Budgeting for Baby. 

2. Target Audiences

Who do you want to reach with your communication? Be specific.

With this illustration, I want to reach the Nest's readers who may not want to read an entire article that talks about budgets, but would rather see a visual explanation of the article instead to help them get an idea of how much to budget for a new baby. 

3. Objectives

What do you want your target audience to do after they hear, watch, or experience this communication?

I want my target audience to be able to get the information that they need to effectively plan (or decide not to plan) for the addition of a baby into their household. 

4. Obstacles

What beliefs, cultural practices, pressures, and misinformation stand between your audience and the

desired objectives?

An obstacle could be the fact that there is such a difference in price of the various items on the list. I am going to try and make it more assessable with lower budget couples. 

5. Key Benefit

Select one single benefit that the audience will experience upon reading the objective(s) you have set.

A benefit that the audience will have is having a more clear and concise idea of how much money it will take to raise a newborn baby during it's first year. 

6. Support Statements/ Reasons Why

These are the reasons why the key benefit outweighs the obstacles and the reasons that what you are promoting is beneficial. These reasons often become messages.

The reason why this project would be to show a more clear view of budgeting for an addition to your family. This will also make the information that the Nest has a lot more approachable to readers and may earn them more readers due to the easy accessibility of information. 

7. Tone

What feeling should your communication have? Should it be authoritative, light, or emotional? Pick a tone.

I want the tone to be fun and home-y. I want it to have an illustrative, cartoon feel, not so realistic.  

8.  Media

What channel(s) or form will the communication take?  Television? Radio? Newspaper? Poster? Pointof-purchase? Flyer? All of the above?
My goal would be for this illustration to replace the article on the Nest's website. 

Troubles in Infographic Land!

Go figure, I chose a topic with barely any reliable statistics, just because it is so broad (all about money-winning statistics). So, I think I might have to adjust my topic to be a little narrower. I liked the idea of sticking with something money/budget related, and I found some cool stats from one of my favorite websites (my favorite because it's designed beautifully) The Knot (theknot.com).

I found some stats about wedding budgets and some about baby budgets (as in, how much babies cost their first year of life). I liked the wedding one, but there are already a bunch of infographics having to do with that, so I'm not sure. I couldn't find any baby budget infographics, so that one may be a little more original. 

I'll figure it out and hopefully have something going by Tuesday! Just wanted you to know so that you weren't totally confused next week!

Sketches for Project 3 - Infographic

I choose two ideas, one being a recipe/facts about a food (I picked Pizza, but could be something else too) or another idea that I came up with this week about what a million dollars means to people (as in, what would they spend it on, what could you buy with it, how much is it worth today vs. twenty years ago, how to people acquire it, etc).

Type Illustration - Project 2 - Final Case Study

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Prelim Case Study - Type Project

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